Jingles

When you really want your production to have that unique edge, it's time to strike up the band and set it to music!

Jingle Demo Montage (approximately 2.5 MB)

At Moko Productions, ...we write the songs that make your telephone ring...

If you spend a good number of dollars every year buying ads on the radio and/or TV.

Chances are that your competitors do too...

And even if they don't, you ad is still competing with all the other TV/radio advertiser's ads for the listeners' attention.

When it comes down to it, you have 60 (or 30) seconds to state your message.  How do you get YOUR MESSAGE to stand out from all the rest?

SING IT!

That's right, the listeners are tuning into the radio to hear the music anyway, so give them what they want! Wrap your message in a catchy song and watch how the telephone starts ringing!  And you know, the funny thing about songs... they tend to get stuck in your head...

The consistent use of a musical image/jingle in your advertising:

  1. Develops "branding" (they hear the song, and immediately think of you).
  2. Gives you a consistent message and "sound" (especially if you advertise on multiple formats/stations etc).
  3. Makes your ads sound unique! They Stand Out. No other advertiser will have that same music under their ad.
  4. Makes your ads so much more effective (gets the phone ringing!).

We can provide everything from a simple jingle tag, to full blown jingle packages complete with :60's, :30's  donuts, vocal opens & closes, as well as specialty versions for holidays and special events.

How much does it cost to have a Jingle?  Well it can vary, but a ballpark amount would be for a tag sing jingle with :30 & :60 instrumental & jingle tag versions is usually around $1,500

For full sing jingles with multiple versions, and/or holiday options, and special instrumentation, the cost would be more.  Each project is bid on an individual basis, but the above price is a good ballpark if you are curious about the investment required to have a custom jingle for your advertising.

If you  are a consistent radio & TV advertiser, you would do well to use a jingle.  If you only advertise once in a while, a jingle may not be the best option for you. Jingles are also great for advertising a special promotion. For example, check out these radio spots for Sirloin Stockade that use jingles to advertise their different menu items and /or promotions.

Steak & Crab BBQ Ribs
Summertime Tumblers

They also used a "tag sing" jingle on the majority of their other advertising to emphasize the message, "You're in for something good!"

Take for example these radio ads:

Sirloin Stockade Flatiron Fajita
Sirloin Stockade Steak Trio

Or try these radio ad's for Piccadilly Grill, which also make great use of a jingle.

Smith Family Tries Mexican Cooking
Smith Family Tries  American Cooking
Smith Family Tries Asian Cooking
Smith Family Tries Italian Cooking

Call Moko Productions today to see if a Musical Image is right for you!

(877) 262-6460 toll free
(250) 561-1164 phone & fax (call first before faxing)

Jingle Samples